Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." 

"Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. 

The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last week.

Source: MacRumors