Partnership with Girls Who Code and Exclusive Today at Apple Series Aim to Develop the Next Generation of Female Leaders

Apple recognizes women’s stories and creative contributions throughout the month of March and introduces new learning opportunities for girls in coding.

Apple is celebrating International Women’s Day throughout March by highlighting the stories and work of female developers, musicians, artists, photographers and entrepreneurs. Apple is also building on its commitment to education with a new partnership with Girls Who Code to expand learning opportunities for young women.

As part of its community education initiative, Apple is partnering with Girls Who Code to support new coding opportunities for girls and young women in the US. Using the Everyone Can Code Curriculum, 90,000 girls and Girls Who Code Club facilitators in all 50 states can learn to use Swift, Apple’s easy to learn programming language that hundreds of thousands of apps are built with. Swift training will also be provided for club leaders to help expand the number and reach of coding clubs. Apple supports educational opportunities for students of all ages and backgrounds, and advocates for girls’ right to access the same learning opportunities as their male counterparts through its Developer Academies, Everyone Can Code curriculum and work with the Malala Fund and National Center for Women and Information Technology.

At Apple Orchard Road on March 30, yoga instructor and creator of FitSphere Liv Lo will host a Health and Fitness Lab where she will teach breathing and meditation tips with Breathe on Apple Watch.

"Women have earned the opportunity to have our ideas shape the future,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We’re excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow.”

In select Apple stores around the world, visitors can attend over 60 sessions in the “Made By Women” series, led by artists, musicians, photographers, app developers, scientists and entrepreneurs designed to inspire the next generation in hands-on sessions to unlock creativity and take their passions to the next level.

In March, the App Store will celebrate the creative women at the forefront of apps and games. Every App of the Day featured in the US will highlight an app founded, developed or led by a woman, including Bumble, TheSkimm and Stitch Fix. Every Friday during the month of March, go behind the scenes on the App Store Today tab with women like Lisy Kane, a game producer and co-founder of the startup Girl Geek Academy, which aims to bring more women into gaming and tech. On International Women’s Day, App Store customers will also be treated to special collections highlighting games featuring Marvel’s iconic female superhero, Captain Marvel.

Throughout the month, Apple Music will be featuring some of the most visionary women in music with highly curated playlists and editorial packages, and Beats 1 will host a 24-hour takeover with shows programmed to highlight inspiring women.

Apple Watch users can earn a new Activity Award on March 8.

Customers can also explore iTunes for curated selections of movies and TV series featuring dynamic female characters, check out Apple Podcasts to listen to shows created by inspiring women and visit Apple Books to find books that elevate the stories and experiences of women.

Apple Watch users across the world can also earn an exclusive Activity Award and stickers for Messages when they complete a walk, run or wheelchair workout of a mile (1.6km) or more on March 8.1

Source: apple